From the CEO's chair, not a textbook. I built and sold three companies on an ADHD brain I did not understand until I was 49.

Now I do three things with that. I coach the leaders who run on this wiring. I help the organisations that employ them stop losing their best people. And I publish the research that shows why it matters. From the seat, on the same wiring.

The ADHD Tribunal Files

I analysed every published ADHD employment tribunal judgment in Britain, all 475 of them. The finding that matters most: outcomes track manager behaviour, not claimant condition. It is free, ungated, and it is where the coaching and the toolkit come from.

As AI takes the operational work, the human parts get more valuable, not less.

Attention. Creativity. Trust. Judgement. The odd angle nobody else saw. That is disproportionately where your divergent thinkers earn their keep, and it is the part you cannot automate.

Your "talented but chaotic" people are the ones generating your best ideas.

They are also the ones burning out, or quietly handing in their notice. What you need is not accommodations that breed resentment. You need systems that work for variable brains. That is the work I do, on both sides.

I did not go looking for an ADHD diagnosis. It found me through my son.

His struggles at school led to a discovery about both of us, and it changed how I think about leadership, productivity and culture. Permanently.

I had spent years assuming everyone else found parts of the job easier than I did. They did not. They just had different challenges, invisible in structures built for a neurotypical brain.

I was late-diagnosed at 49, in October 2022. One client put it better than I could: "the mask pays the bills." This is the work of taking the mask off and still winning, and of building organisations where nobody has to wear one.

The coaching, channelled into an app.

Loops has been created by a team of people who professionally coach people with ADHD, have ADHD themselves, and are experts in goal setting and achievement. This expertise and passion to help people with ADHD has been channelled into an app.

Loops is built of layers, each to ensure you succeed at what matters most right now, and in the future.

It allows you to break your goals down into small, doable commitments, each working towards bigger goals. Once you have these, being accountable to people who matter (healthy pressure and encouragement) further increases your chances of success; frequent rewards that mean something add the final layer because they work for the ADHD mind.

Then the part of the app that appears magical. AI you can talk to that not only gets ADHD but has been trained to give you Loop ideas and support as well.

"Your session changed the way I think about collaboration. Not just how individuals communicate, but how we adapt to support different working styles."

"The most impactful thing I have seen at any conference for a long, long time."

"Someone came over afterwards and said your talk made her feel seen."

"You were absolutely brilliant. It gave me a lot to think about in my own work. I have two ADHD clients and you gave me real clarity."

"I really resonated with your story. It is a classic golden-handcuff situation. The mask pays the bills."

"The best talk I sat through. Out of the box, and full of actionable ways to improve my workflow."