Collette Easton
Executive coach · three-time CEO

From the CEO's chair, not a textbook. I built and sold three companies. Now I help leaders run theirs better.

I coach founders, CEOs and senior leaders to lead, decide and influence with more clarity. And I run planning days that leadership teams remember.

Collette Easton, executive coach and three-time CEO CEO × 3 · accredited coach
3companies, built & sold
20 yrsleading & scaling
AC · APMGAssociation for Coaching accredited · APMG-accredited Neuroscience for Change Management Practitioner
What most leaders get backwards

When the job gets harder, most leaders do the same thing: work longer.

"I just need to work harder."
What if you need to lead differently?

Most senior leaders don’t have a capability problem. The job got bigger, and the way they lead didn’t change with it. More hours won’t fix that. Clearer decisions, a team that steps up and time to think will. That’s where coaching starts.

every decision on your desk a team that waits for you no time to think running on adrenaline
How I help

Executive coaching, from someone who’s sat in your chair.

About Collette

Twenty years in the chair. Now in your corner.

I’ve been a CEO three times and built and sold three companies. I know the weight of the decisions you’re making, because I’ve made them.

Now I coach founders, CEOs and senior leaders, and run planning workshops for leadership teams. In person in Plymouth, Exeter and across Devon, or online anywhere. Expect plain speaking, practical help and honest challenge.

I was diagnosed with ADHD at 49. It changed how I think about leadership, and it’s why I also coach leaders who share that wiring.

→ 2007

NetRank

Client Services Director at one of the UK's earliest SEO agencies. Clients including RBS, NatWest, Audi and VW Commercial Vehicles. Acquired by LBi in 2007.

2021–2024

Yard Digital · CEO

Grew the business by £1M in year one and £1.5M in year two. Sold the Analytics division in 2024.

2024 →

Coach, author & speaker

Accredited with the Association for Coaching. APMG-accredited Neuroscience for Change Management Practitioner. Author of The ADHD Tribunal Files. Speaker, "Aren't We All A Little Bit ADHD?", BrightonSEO Spring 2026.

Connect on LinkedIn →
The next step

Let's start with a conversation.

Whether you lead a team, a company or the people behind it, tell me a little about your situation. We will work out together whether this is the right fit. If it is not, I will tell you.